For some time, I’ve wanted to complete Inbound Marketing University’s Inbound Marketing training curriculum. Inbound Marketing University awards the Inbound Marketing Certification as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).
“If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing.”
Guy Kawasaki
To complete the Inbound Marketing Certification, I completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive online certification exam. The comprehensive exam contains 50 multiple choice and true & false questions. The examiner must receive a 75% or above to achieve the certification.
The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more.
Get Found | Convert | Analyze
Much of content is skewed to the < Get Found > portion of the inbound marketing continuum which is comprised of < Get Found | Convert | Analyze >. < Get Found > is broken down into three areas: [ create, optimize and promote ]. For future revisions of the curriculum, my hope is that IMU will further expand on the < Analyze > portion.
My favorite classes were taught by David Meerman Scott (Viral Marketing and World Wide Raves), Lee Odden (SEO Crash Course to Get Found) and Avinash Kaushik (Advanced Marketing Analyics).
This certification acknowledges my proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.
I join an elite group of Inbound Marketing Certified Professionals. Over 2,000 individuals have successfully passed the IMU program since its inception in 2009. Students from all over the world have participated; countries include India, Australia, Denmark, Brazil, and more. The training and certification is completely free. Inbound Marketing University program is administered by HubSpot.
If you’re looking to sharpen your content marketing skills, consider Inbound Marketing University (IMU)
If leading edge marketing is your thing, build in a bit of time in your calendar over the course of the next few months and the next thing you know, you’ll obtain one of the industry’s hottest certification, and IMU is a free!
Are Inbound Marketing and Outbound Marketing Mutually Exclusive?
via Kuno Creative
Additional Information:
- How to Get Started at IMU
- Inbound Marketing University Blog
- HubSpot Agency Partner Program: Leverage HubSpot software to bring additional value to your clients
About InboundMarketing.com
InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc.
About HubSpot
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://marketing.grader.com/.
CafeLina 