Tag: IMU

CaféLina Receives Certification in Inbound Marketing

by Lina Arseneault, posted in blogging, closed-loop analysis, Communications, inbound marekting certified professional, inbound marketing, inbound marketing university, lead conversion, lead nurturing, Marketing, search engine optimization, Social, social media

For some time, I’ve wanted to complete Inbound Marketing University’s Inbound Marketing training curriculum. Inbound Marketing University awards the Inbound Marketing Certification as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).

“If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing.” 

Guy Kawasaki

To complete the Inbound Marketing Certification, I completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive online certification exam. The comprehensive exam contains 50 multiple choice and true & false questions. The examiner must receive a 75% or above to achieve the certification.

The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more.

 Get Found | Convert | Analyze

Much of content is skewed to the < Get Found > portion of the inbound marketing continuum which is comprised of  < Get Found | Convert | Analyze >. < Get Found > is broken down into three areas: [ create, optimize and promote ]. For future revisions of the curriculum, my hope is that IMU will further expand on the < Analyze > portion.

My favorite classes were taught by David Meerman Scott (Viral Marketing and World Wide Raves), Lee Odden (SEO Crash Course to Get Found) and Avinash Kaushik (Advanced Marketing Analyics).

This certification acknowledges my proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

I join an elite group of Inbound Marketing Certified Professionals. Over 2,000 individuals have successfully passed the IMU program since its inception in 2009. Students from all over the world have participated; countries include India, Australia, Denmark, Brazil, and more. The training and certification is completely free. Inbound Marketing University program is administered by HubSpot.

If you’re looking to sharpen your content marketing skills, consider Inbound Marketing University (IMU)

If leading edge marketing is your thing, build in a bit of time in your calendar over the course of the next few months and the next thing you know, you’ll obtain one of the industry’s hottest certification, and IMU is a free!

Are Inbound Marketing and Outbound Marketing Mutually Exclusive?

via Kuno Creative

Additional Information:

About InboundMarketing.com

InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc.

Learn the latest tips and tricks to online marketing by downloading the latest edition of HubSpot’s most popular ebook!

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://marketing.grader.com/.

Turbo Charge Your Career Development Plan With IMU

by Lina Arseneault, posted in innovation, Leadership, Management, Marketing, Teams

Is it that time of year? Is your heart racing at the thought of having your performance evaluation and career development discussion?

Anemic Career Development Plan?

Whatever you call them; employee reviews evaluate our performance on the job. They often determine raises, promotions, and sometimes whether we get to keep our jobs. It’s no surprise that these “report cards” often make us feel uneasy.  Have you become a “human-doing” and neglected to invest in your development plan?

In any learning organization, continuous improvement means growth through learning events and experiences.  It can be applied to individuals and teams.  Cost and time need not be barriers to your continuous learning investment.

If you’re looking to sharpen your content marketing skills, consider Inbound Marketing University (IMU)

IMU is a free (yes, free! management will love you for it) educational program powered by HubSpot, a software company that helps marketers and small businesses grow their business online through inbound marketing.

IMU Online Training and Certification Course for Internet Marketing Professionals

Because IMU courses are self-paced, you can watch the videos whenever your schedule allows and you can download all the materials including videos, handouts and case studies. The sessions are moderated by the who’s who of content marketing. In total, there are 18 modules covering a wide range of topics from blogging basics to SEO tactics, inbound lead nurturing as well as social media for big business; to name only a few. The training curriculum concludes with a certification exam, where one can become an “Inbound Marketing Certified Professional” (providing you score 75% or higher on the online certification exam).

GF101 as in “get-found-101”

The first course covers how to blog effectively for business.  It goes over the basics of blog layout and content. Ann Handley (MarketingProfs’ Chief Content Officer) and Mark Collier (Social Media Consultant) moderate this lead off session. The dynamic digital duo offers advice on how to draw in an audience and maintain quality engagement through feedback and interactions.

“Anything in life worth having is worth working for.” Andrew Carnegie

You’ll have to roll up your virtual sleeves to obtain the IMU certification.  Each module includes a homework assignment that helps you put into practice the learning of each session.  Specifically for GF101, you need to write about three best practices that you will adopt into your blogging strategy.

Fortunately for me, I’ve been blogging for a while. CaféLina is my virtual café where you’ll find tips, ideas, best practices, references and discussions on all things marketing, communications, digital, mobile and social. I’m always looking to improve the CaféLina reader experience (it’s a labor of love!)

Specifically, I want to get better in the following areas:

  1. Analytics: better understand the nuances in the data and plan out my editorial calendar accordingly
  2. Engagement: greater comment interaction on each post
  3. BlogRoll: develop an area where readers can easily find and reference resources they value (people, blogs, information)

Follow Lina Arseneault on Twitter

No more Excuses!

If leading edge marketing is your thing, build in a bit of time in your calendar over the course of the next few months and the next thing you know, you’ll obtain one of the industry’s hottest certification.  You’ll even be looking forward to your next performance evaluation and career development discussion

It’s up to us as individuals to make a commitment to our own development.

Considering the explosive evolution of technology and business processes, it’s not difficult to understand why leading organizations strongly encourage employee self-driven quest for knowledge.  These organizations understand that a culture of continuous learning is directly linked to competitiveness and business success. However, a company’s training department is seldom able to provide everything that employees need to be great at their jobs and prepare for the jobs of the future.  It’s up to us as individuals to make a commitment to our own development.

What’s in your development plan? (leave a comment below)

Additional Information:

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