Attention Retailers | By 2016 there will be 2.43B smartphoes in use – it’s time for you to meet us on our terms!
As Senior Director of Marketing for wireless security leader AirTight Networks, I get to engage with a broad cross-section of quick service restaurant customers such as Yum Brands (Taco Bell, KFC, Pizza Hut), Noodles and Company, PinkBerry and Garden Fresh. With great success, AirTight is contuing its push into this segment of retail:
AirTight Launches Retail Wi-Fi Analytics Engine for In-Store Business Intelligence and Customer Engagement
@Airtight Launches Social WiFi for Integrated Retail In-Store Engagement
In support of this effort, I recently wrote several blog posts on the evolution of retail – especially as it pertains to the customer experience.
PurpleWifi Guest Blog Post : 80% of mobile consumers are influenced by in store WiFi
To shop or not to shop? in-store Wi-Fi is the answer to that question
Book review: The #Retail Revival by Doug Stephens @RetailProphet | blog post by Lina Arseneault
PurpleWifi Guest Blog Post : Retail Revival Book Review
![The Retail Revival: Reimagining Business for the New Age of Consumerism [Doug Stephens]](https://cafelina.wordpress.com/wp-content/uploads/2013/05/retailrevival.jpg?w=114&h=150)
Doug Stephens, author of The Retail Revival generously granted me a half hour interview. I look forward to working with him in the near future.
It’s clear that Internet connectivity will influence every facet of the retail industry. Consider this statistic from the hospitality segment:
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Free in-room #WiFi is now considered THE most important amenity when booking a trip | http://twitpic.com/cgigq5
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When it comes to making purchase decisions, how important is always on access on your smart device?
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Retail Wi-Fi as a Competitive Advantage [on-demand webinar]
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Lina Arseneault is Millennial at heart. Follow her on Twitter.
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